Effective Date: 8 October 2025
Business Name: Serenity Gifts Ltd

Serenity Gifts Ltd (“we”, “our”, “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with our website https://serenitygiftsltd.com, purchase our products, or communicate with us. Our practices comply with the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws.

Information We Collect

We may collect the following types of personal information:

  • Identity Information: Name, billing/shipping address, email, telephone number.
  • Order & Transaction Information: Products purchased, payment details (processed securely via third-party gateways).
  • Technical Data: IP address, browser type, device details, cookies, and usage analytics.
  • Communication Data: Messages, feedback, and customer service inquiries.

How We Use Your Information

Your personal information may be used for the following purposes:

  • To process and fulfill your orders.
  • To verify your identity when required.
  • To provide customer support and respond to your queries.
  • To improve our products, services, and website.
  • To communicate with you regarding updates, promotions, or offers (only if you have opted-in).
  • To comply with legal, regulatory, and tax obligations.

We will not use your personal information for purposes unrelated to the reasons above without your consent.

Disclosure of Your Information

We do not sell or rent your personal data. However, we may share it with:

  • Service Providers: Payment processors, couriers, IT support providers.
  • Regulatory Authorities: If required by law or legal proceedings.
  • Affiliates or Partners: Only where it is necessary for the delivery of services.

All third parties are required to respect the confidentiality and security of your personal information.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Enhance your browsing and shopping experience.
  • Store your cart and user preferences.
  • Track site usage for performance improvements.

You can disable cookies through your browser settings, but some features may not function properly.

Data Quality & Retention

We take reasonable steps to ensure the personal information we hold is accurate, up-to-date, and complete.
We retain your information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Data Security

We use technical and organizational measures to protect your personal information from misuse, loss, unauthorized access, or disclosure. However, no internet transmission can be guaranteed as fully secure.

Your Rights under UK GDPR

You have the right to:

  • Access the personal data we hold about you.
  • Request corrections or updates.
  • Request deletion of your personal information where legally possible.
  • Withdraw consent for marketing communications.
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data rights are being violated.

International Data Transfers

We generally store data in the United Kingdom. If your data is transferred outside the UK, we ensure adequate safeguards (such as Standard Contractual Clauses) are in place.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, business practices, or website functionality. Updates will be posted on this page with a revised effective date

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Serenity Gifts Ltd
Unite 4006b Mersey Street
Stockport, England, SK1 2HX
📧 Email: Support@serenitygiftsltd.com
📞 Phone: 07888001127

⚠️ Disclaimer: This Privacy Policy is provided as a professional draft for Serenity Gifts Ltd. For complete legal compliance, especially with UK GDPR and eCommerce consumer law, please consult a qualified legal advisor.